What Is Social Media Management?

Social media management is the process of:

• Creating and publishing content
• Monitoring engagement and mentions
• Growing a community of customers and influencers
• Reporting and analyzing the results of your efforts

Depending on the company’s goals, this process can include just one or more than a dozen channels, ranging from Facebook to YouTube. No matter how many social channels a business uses, social media management is an integral part of a company’s marketing strategy and can generate a measurable return on investment (ROI).

Every social media plan should start with at least one goal to work toward. And that goal needs to include objectives that aren’t vague nor unreachable nor open-ended.

Sure, you can think big—but setting an impossible goal won’t benefit your team or your brand. Instead of aiming to gain 10 million new followers for a small account, choose a realistic goal you can achieve if you execute well.

It isn’t easy to feel inspired to reach an ambitious goal if the objective doesn’t really matter in the long run. Rather than working toward a long list of minor objectives, put your energy and resources into the goals that matter most to your brand’s success.

Every goal needs a deadline. Otherwise, you could work on it forever. Give your social media goals target dates, so you can apply resources and measure progress effectively.