Google My Business (GMB for short) is a free web tool, whose goal is to help local businesses achieve higher visibility on Google Search for relevant local searches.

Through the use of Google My Business, owners of local companies can control and improve their visibility on Google Search. Optimizing your listing and page can help your business stand out against your competitors in your local area.

The more space you occupy on the web, especially on Google Search, increases the opportunities your customers can see and engage with your business.

Most users start their customer journeys on Google Search, especially when searching for local businesses for services. Being found on relevant terms for those services is essential.

Utilizing Google My Business can help improve your results from other online marketing channels and improve return on investments.

Including GMB in your overall marketing strategy, including your website and other advertising channels, is essential.

Google My Business benefits:

• Local SEO
• Collecting reviews
• Business info directly from the search engine
• Marketing and communication tool
• Google My Business Insights and its benefits for analytics
• Free of cost
• Ease of Use

• Better Visibility From Google Search: Increase Traffic From Google Maps and Local Searches (Local SEO)

  Google My Business is strongly visible in local search terms. You can achieve higher search ranking positions (SERP) in related search terms in your business’s local area. Optimizing your local SEO enables smaller companies to compete with companies with a more substantial online presence in your local area.

  The optimization of GMB is crucial for standing out and making your services more available to customers near you.