Print catalogs are becoming obsolete, thanks to the rise of digital catalogs. They are at the heart of the marketing and growth plans of successful retailers.

‍Digital catalogues are quite useful since they allow your company to communicate its items with website visitors in a couple of seconds.

‍By allowing existing and potential customers to readily discover your digital ecommerce shopping catalogs and browse through your product offers, the digitization of your print catalogues brings a whole new level of ease for all your stakeholders.

‍In this article, we’re talking about what digital catalogs are and how they are different from print catalogs. Finally, we’ll list the biggest benefits of having a digital product catalog.

What is a digital product catalog and why is it rewarding for your business?

A product catalog shows the list of things a retail business has to offer to its clients. But unlike a mere list, a product catalog contains several details on each item such as price, short description, specification, images, videos, varieties available for the same product, and many more. These details can be customized – added or reduced as per brand priorities.

When this catalog is made available in its digital form (as a soft copy) to reach out to more prospects, it’s called a digital product catalog. It can be in different forms like PDF, Word Document, Excel sheet, Table, Brochure, digital Presentation, Slides, or any other format compatible with the digital platform.